About Us
TREA Strategies was founded to address the growing gap between risk, governance, and reputation for organizations facing AI governance, trust & safety, and brand challenges.
We have spent our careers guiding leaders through complex, high-pressure issues — from crises that unfold overnight to systemic shifts reshaping entire industries.
ANTICIPATE | RESPOND | MITIGATE
Our Philosophy
LEADERSHIP
TREA Strategies' founders bring more than 30 years of experience mitigating risks and managing crises across AI governance, trust & safety, and brand reputation.
JUDGEMENT
We built TREA Strategies to give leaders access to senior-level judgment, structure, and foresight—protecting trust and credibility when it matters most.
Danielle Ligenza, ESQ.
Danielle is an attorney and senior advisor specializing in AI governance, trust & safety, and high-stakes escalation. She has led complex risk, safety, and crisis response functions at major technology companies, advising boards and C-suite leaders through regulatory scrutiny, operational failures, reputational exposure, and platform-level crises.
She is known for her ability to translate legal, operational, and reputational risk into clear, defensible decisions—and for leading organizations through moments requiring rapid judgment and executive alignment.
Areas of Expertise:
Responsible AI governance & safeguards
Trust & safety policy + escalation systems
Enterprise risk + crisis leadership
C-suite and Board advisory
Rebecca Oggenfuss, MBA
Rebecca is a senior advisor with 20+ years of experience advising global brands, Fortune 100 companies, and high-growth organizations. She brings deep expertise in enterprise strategy, brand leadership, crisis preparedness and rapid response.
As Co-Founder of TREA Strategies, Rebecca partners with executives to strengthen organizational resilience, protect valuation, and evolve their brand and business strategies in times of transformation or uncertainty – preserving both business performance and public trust.
Before launching TREA Strategies, Rebecca built and led global brand, marketing, and crisis functions for major corporations and advised leaders across industries on market positioning, global communications and executive visibility.
Rebecca holds an MBA in International Business from the Thunderbird School of Global Management and a BA from Vanderbilt University.
Areas of Expertise:
Business strategy & transformation
Brand Strategy & Executive Visibility
Crisis preparedness, crisis communications & rapid response
C-suite and Board advisory
Our Founders
Co-Founder | Business Risk, Reputation & Resilience
Co-Founder | Trust & Safety, AI Governance, & Rapid Response
Our Philosophy
TREA Strategies was founded by experienced advisors who have spent their careers guiding leaders through complex, high-pressure challenges — from crises that unfold overnight to systemic shifts reshaping entire industries.
We saw a growing need for strategic counsel that unites AI governance, risk, and reputation — and decided to build a firm designed for exactly that.
At TREA Strategies, we don’t react to problems; we anticipate them.
We help organizations build clarity under pressure, safeguard what matters most, and emerge even stronger than before.
Our Co-Founders, Danielle and Rebecca, bring a combined 30+ years in high-pressure environments — guiding companies through AI disruption, trust & safety challenges, public scrutiny, brand risk, organizational transformation, and geopolitical volatility.
They built TREA Strategies to give leaders access to executive-level judgment when navigating complexity, uncertainty, or crisis. Their partnership blends operational discipline with strategic foresight, helping organizations protect trust, valuation, and credibility when it matters most.
Danielle Ligenza, ESQ.
Danielle is an attorney and senior advisor specializing in AI governance, trust & safety, and high-stakes escalation. She has led complex risk, safety, and crisis response functions at major technology companies, advising boards and C-suite leaders through regulatory scrutiny, operational failures, reputational exposure, and platform-level crises.
She is known for her ability to translate legal, operational, and reputational risk into clear, defensible decisions—and for leading organizations through moments requiring rapid judgment and executive alignment.
Areas of Expertise:
Responsible AI governance & safeguards
Trust & safety policy + escalation systems
Enterprise risk + crisis leadership
C-suite and Board advisory
Rebecca Oggenfuss, MBA
Rebecca is a senior advisor with 20+ years of experience advising global brands, Fortune 100 companies, and high-growth organizations. She brings deep expertise in enterprise strategy, brand leadership, crisis preparedness and rapid response.
As Co-Founder of TREA Strategies, Rebecca partners with executives to strengthen organizational resilience, protect valuation, and evolve their brand and business strategies in times of transformation or uncertainty – preserving both business performance and public trust.
Before launching TREA Strategies, Rebecca built and led global brand, marketing, and crisis functions for major corporations and advised leaders across industries on market positioning, global communications and executive visibility.
Rebecca holds an MBA in International Business from the Thunderbird School of Global Management and a BA from Vanderbilt University.
Areas of Expertise:
Business strategy & transformation
Brand Strategy & Executive Visibility
Crisis preparedness, crisis communications & rapid response
C-suite and Board advisory